Besides the founders and investors making some good money on the deal, they now get the backing of a major personal finance player. Mint also gets some major benefits from this purchase. Mint takes a “friendlier” approach with its’ “this is how you can save money”. Quicken’s focus on how much money you have is a very business oriented approach.
![intuit selling quicken mint intuit selling quicken mint](https://www.consumerismcommentary.com/wp-content/uploads/2017/09/Mint-Add-Provider.png)
A lot of this is due to the difference in focus. Most people that use Mint absolutely love it, including me.
#Intuit selling quicken mint software
It is a change of attitude from the software perspective, and Mint has continuously received excellent press coverage. The second part of the reasoning is that Mint is really the online personal finance leader and it could give Quicken a major upgrade.
![intuit selling quicken mint intuit selling quicken mint](https://investorjunkie.com/wp-content/uploads/2018/03/mint-alternatives.png)
However, that can only be a part of it because Quicken has a very well known brand and it already has Quicken Online. If Mint really has more than a million users, a purchase is an easy way to quickly ramp up your online presence. First, Intuit bought Mint for online customer acquisition. I think there are two main reasons this deal occurred. One of the big differences is that the budget and saving money sections are on the main page. Mint has more of the flashy graphics, and generally makes the online checkbook look cool. Quicken took the standard Intuit approach that it needs to look like a checkbook, and makes it feel like personal finance is a chore. The design aspects are also important here. The focus of Mint is to track your spending against a budget and to see where you can save money. Of course, Mint allows you to track your spending but the focus is not on paying bills. It does not have the staid design of Quicken, as it was born in the web 2.0 mold. Much of the reporting functionality seems to have trickled down from the business packages of QuickBooks. However, that heaviness also means you get all of the date based alerts and tons of reporting. So, it is a little heavy for someone that just wants to track their spending. First, Quicken Online is basically an online version of its desktop sibling. The question now is, why did Intuit buy Mint? Let me start with a basic comparison of the two online offerings.
![intuit selling quicken mint intuit selling quicken mint](https://images-na.ssl-images-amazon.com/images/I/614fWD8so7S.jpg)
I had been planning to review Mint in comparison to Intuit’s Quicken Online offering for ages, but this news changes my plan. However, it was not until a few months ago that my bank accounts were finally accepted into the Mint fold. I have been following Mint for quite some time mainly because I always wanted to track my spending in a simple and effective manner. I read some interesting news this morning when I saw that Intuit will acquire.